Fix You: Anatomy of a public apology that never happened
A viral Coldplay concert kiss cam, a fake apology, and deafening silence from a tech billionaire have turned a personal lapse into a corporate crisis. Here’s what every leader should know about the art of owning mistakes.
Rethinking Earned Media in 2025
You nailed the campaign. Killer release, strong quotes, slick digital…and still no media bites? It’s not you—it’s your 2020 playbook. Media maven Anne Marie Aikins breaks down how to modernize your earned media game and actually get noticed in 2025.
Sorry Seems to be the Hardest Word…
When Bell customers in Ontario and Quebec lost service this morning, the silence from the company spoke louder than its belated apology. Vague statements and slow responses won't cut it in an age of growing cyber threats and fragile public trust. Here’s what went wrong—and what organizations must do better when crisis hits.
Managing the Rapid Spread of Misinformation During LA Wildfires
Misinformation spreads faster than ever during emergencies, forcing crisis communicators to tackle new challenges in 2025. AI-driven rumours going viral and declining public trust demand action now. Update your crisis plan, adopt innovative tools, and adapt your strategies to stay ahead. Learn the essential steps to lead quickly with clarity and impact.